Channel branding. VOTV is a public access channel of Vallès Oriental. A reference point for the local inhabitants of this Catalan region, offering news programmes, culture and entertainment.
A logo was initially designed so as to establish a set of solid identity elements such as typography, forms and colour. The focal point was the letter “V” and the concept of image layers. In the screen applications, shape movement is emphasized on the letter “V” creating screen formats that give way to the construction of the brand.
Music: Josep Sanou