zeligstudio

Program Identity. Program identity design for the show “Tal Como Son”, which deals with the lesser-known side and personality of famous people in their daily, non-professional life: artists, athletes, bullfighters, politicians, business people and aristocrats. Two reporters reveal what these people like and how they occupy their free time, defining the more private aspects of these people's lives.

The program identity is based on a sequence where symbolic characters practising their “hobbies” link to one another through photographic movement. The image style has a certain “retro” treatment that also transmits modernity. The identity is completed through the warm color palette of pastel shades and shape animations where dots, stripes and “kaleidoscopes” are combined as graphic transitions. The logo design with a calligraphic typeface reinforces the idea of glamour related to the contents.

• Production company: El Torreón del Sol
• Creative direction: Ana Zelich
• Direction and coordination: Ignasi Gozalo
• Design team: Mireia Pons, Thais Altès
• Postproduction and animation team: Thais Altès, Ignasi Gozalo 
• Production: Fabiana Andreatta
• Music: Trafalgar 13