zeligstudio

Channel identity. Marca TV is born from one of the firstmost important sports newspapers in Spain, with the aim of becoming the reference sports channel in the television area. Launching this past August with Turkey's Mundobasket 2010, Marca TV covered all the aspects necessary within a broadcast of these characteristics.

Our branding approach consisted in the construction of a graphic system based on the corporate forms and colors of their logo and the search for the adequate language suitable for a channel broadcasting great sporting events. Through a series of image codes that underline the spectacularity by means of coloured volumes and changes in animation speed, we completed a high-impact image, reinforced by the audio that places emphasis on the concepts of rhythm, speed, blows and heart beats.

Music: Josep Sanou