zeligstudio

News image. LaSexta Noticias is a reference program of LaSexta channel whose target audience is young and daring. Keeping this idea in mind, image was designed to tackle the classic visual codes of news programmes: minimize the opening sequence presence and strengthen the titling elements while emphasizing content.
The creative approach was based on the idea of an “interactive screen” where multiple images and texts could coexist to try and break the lineality of the graphic appearances. For the identifying elements, (open and bumpers),  a symbolic three dimensional world was created, based on the concept of “loading”, a sequence of bars that unfurl forming a visual "crescendo".

Music: Josep Sanou