Channel branding. Hogar10 is a thematic home channel: cooking, decorating, fashion, DIY, gardening, etc.
Their image design is based on their graphic system which is square-shaped, presenting the logo as a support to the number “10”. The square is the leitmotif of all their shows: it is used as a graphic link to generate screen architecture by means of unfolding animations that cover the signage needs of the channel. The real image in the idents alludes to the channel content with a combination of shots where the logo is integrated as corporeal element around recognizable home environments.
In collaboration with: Paola Dragonetti (design and animation)
Music: Albert Alay