zeligstudio

Channel identity. These continuity idents are the beginning of a new stage for the on-air image of the channel. The idea was to work the logo as an essential element of the branding, associating it to symbolic football elements inside of a futuristic and abstract environment.
In these pieces, the appearance of the logo has been treated with an animation that starts with a mechanical movement deconstruction of a ball and football shoe. The chromatic palette has been extended to include less obvious shades used in these types of channels, fleeing from metallic greys and red, allowing for a wider tonal play while giving the channel a higher level of versatility on screen.

Music: Josep Sanou