Channel image. The continuity of the channel was developed in different seasonal stages and built from the interaction of several characters with the Canal Sur logo. In this manner, the link between the viewers and the channel brand is symbolized.
The graphic proposal for the summer season (2004) is based on this empathy between characters and logo through elements that illustrate summer concepts such as the sun, heat, flowers and explosions of colours while using a warm colour palette. A graphic idea of summer that flees from the clichés of beach and water.
Music: Josep Sanou