zeligstudio

Channel image. The BTV news programme identity commits to a new and strong design, linked to the city of Barcelona.  Through a system of graphic pieces that adapt to each of the editions, the programme gains aesthetic coherence and personality. The graphic language begins with the redesign of the logo using the current name of the programme, linking the name of the channel with the news programme.

The main concept of this design is diagonality, present in all of the pieces: from the opening sequence to summaries, through to titling and scenographic spaces. This formal unit allows the creation of an animation system where real image and graphic elements can coexist. The diagonal -the synthesis of the city's morphology- is the identity core of the new image, as well as the turquoise blue, the typography and the music.

• Creative direction: Ana Zelich
• Direction and coordination: Ignasi Gozalo
• Design team: Mireia Pons, Thais Altès, Adrián Andújar
• Postproduction and animation team: Adrian Andújar, Ignasi Gozalo 
• DOP: Oriol Bosch
• Production: Fabiana Andreatta
• Music: Trafalgar 13