zeligstudio

Channel Identity. We designed the new continuity identity for Castilla La-Mancha Televisión starting with the premise of the channel to conserve their former logo.
The idea consisted in constructing a graphic system capable of giving coherence to all the continuity and promo pieces. A series of different coloured stripes develop in a white, three-dimensional space generating an environment of dynamic masses with a sharp aesthetic, while at the same time colourful, where the graphic elements always converge to a same ending: the red symbol of the brand.

This system was extended to a series of idents that used landscapes and locations to reference Castilla-La Mancha. These pieces aim to unit the graphic identity with the geographical aspects of the autonomous region.

Music: Josep Sanou
Director of Photography: Oriol Bosch