The past 10th of June, Ana Zelich participated as a member of the jury for the BAU school of design together with Aleix Fernández, of CCRTV Interactiva, and Toni Colomer, of TV3, evaluating the final projects of the Motion Graphics master that the school carries out annually.
The coordinators of the master, Magí del Campo and Humbert Plantada, gave an initial presentation to situate the panel of judges concerning the context of the projects. The briefing spanned the branding and on-air image design for a children's channel that broadcasts during two different time frames: one that focuses specifically on a young child target and the other dedicated to family viewing, with parents in mind. The main difficulty of this project resided in creating an image that would be compatible with both targets, starting with the naming process, brand development, image on screen and numerous interactive applications.
http://www.baued.es/castellano/estudios/masters/motion_g/index.htm